01
Choose the right meal
Find a strategy that fits your business, your customers and the future you actually want to build.
A practical playbook for business transformation
Enough transformation drama. Let’s get cooking.
Stop admiring ambitious strategies from a distance. The Cookbook helps you choose the right one, turn it into practical execution, and build momentum without the usual drama.
What is on the menu
Transformation you can actually get cooking.
No grand programme that spends a year explaining why change is difficult. This is a clear guide for deciding where to go, what to do next, and how to keep moving.
02
Get out of the strategy kitchen
Translate direction into priorities, better systems and the practical decisions that make execution happen.
03
Keep the good ingredients
Use AI and automation without throwing away the craft, judgment and human character that make the business worth changing.
Back cover
For the leader who is not broken, just stuck.
The book-jacket version of the promise: why this book exists, who it is for, and what readers will take into the next 90 days.
You can feel the pressure. AI is accelerating, markets are moving faster, and traditional operating models are starting to feel too heavy for the world ahead. Yet, many capable leaders hesitate, not from a lack of ambition, but because "digital transformation" often sounds abstract, technical, and soulless.
The Cookbook is a sharp pep talk and a practical field guide for the entrepreneurs, operators, and builders standing at that threshold. It is written for the leader who isn't broken, but stuck: the one who possesses deep craft and hard-won experience, but knows the next chapter requires a new operating system.
David Peirs shows you how to protect what makes your business valuable while upgrading the machinery around it. He cuts through the AI hype with a practical, kitchen-tested philosophy: think of AI as an automated multicooker. It is an incredibly powerful tool in the right context, but it is useless without the right preparation and ingredients. Sometimes, a sharp knife and simple, clean automation are far more impactful, and far less expensive, than the newest tech gadget.
This isn't about replacing humans with machines. It is about becoming brave enough to redesign the machine around the human values that matter.
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